Anheuser-Busch Spotlight: Associate Brand Manager, Bud Light Lime & Bud Light Lime-A-Rita

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August 21, 2014 by texasbbacareerservices

nick schroederanheuserblogNick Schroeder
Associate Brand Manager, Bud Light Lime and Bud Light Lime Lime-A-Rita
UT Alumnus:
BS – Communication 2005
MA – Advertising 2006

About Me
After graduating from the University of Texas with a BS in Communication and an MA in Advertising, my career path took a bit of a detour from the conventional.  Like many young graduates, I was full of idealism and just the right amount of foolishness, so I decided to take an unpaid internship in Washington DC for the White House Communications Office.   I had been swept away by the experience of meeting The President nearly a year prior as a member of the 2005 National Championship Football Team.

After that extraordinary experience, I found full-time employment in the press office of the Senior U.S. Senator from my home state of Texas.  Over the next 3 years, I served the Senator in a number of capacities in Washington DC and then in her Austin office.  At that time, I moved to St. Louis to pursue an MBA degree as a means of transitioning from a career in government service to a new career in business.

Learn more and apply for the FT-Marketing Development Program or Marketing Internship positions via OCR. Deadline: October 14, 2014

Learn more and apply for the FT-Marketing Development Program or Marketing Internship positions via OCR. Deadline: September 19, 2014

Between the first and second years of my MBA program, I interned at Anheuser-Busch Inbev on the Value Brands marketing team.  I was surprised and excited by the level of responsibility and resources dedicated to nurturing young talent at the company.  I was given opportunities to lead broad, strategic projects very early and had access to senior management to champion their implementation.  At the end of the internship, I received a full-time offer, which I happily accepted and began working part-time on another brand team as I completed my MBA degree.

When I joined Anheuser-Busch Inbev full-time in June of 2012, I requested to be placed on the Bud Light brand team.  In the first six months with the company, I led two broad-reaching experiential programs, one for Bud Light Lime and the other for Bud Light Platinum, which had just launched earlier that year.  In March of 2013, I was promoted to Associate Brand Manager for Bud Light Lime and a new brand that had launched the previous year, Bud Light Lime Lime-A-Rita.

In the past two years, I have helped launch four new brands, managed multi-million dollar marketing budgets, and developed brand strategies and programs that have impacted millions of consumers and established the Bud Light Lime Ritas as the leading brand in the Flavored Malt Beverage segment.

Moving to St. Louis
St. Louis is commonly listed among the 15 most affordable cities in America.  There are plenty of affordable housing options in dynamic neighborhoods like the Central West End and Soulard.  Forest Park, located in the heart of the city, is the largest municipal park in the country (larger than Central Park in NY) and boasts the Art Museum, the St. Louis Zoo, a 27 hole golf course, a skating rink, and the Muny

Having lived in Houston, Austin, and Washington DC, I can say with certainty that St. Louis traffic (or lack thereof) is amazing.  I live 10 miles from the brewery and have a 15 minute commute to work.  I lived the same distance from work in Washington and had a 45 minute commute.

St. Louis is home to many Fortune 500 companies, including Express Scripts, Emerson,  Monsanto, Centene, Peabody Energy, and Edward Jones, creating a strong business culture and attracting a lot of young professionals to the area.  There are countless fantastic restaurants and bars in the city and surrounding areas to explore, and there are three professional sports teams – The Rams (football), the Blues (hockey), and The Cardinals (baseball). 

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