December 17, 2014 by texasbbacareerservices
Please tell us about your career path and how you found your way to Frito-Lay.
As a Marketing major, I was very interested in understanding how to apply marketing frameworks in the world. When I went looking for jobs, I aimed to work for a company where I could continue learning and applying the knowledge I gained in classes like Brand Management and Design Thinking. In the past, I had interned at a non-profit and a start-up, but neither provided the kind of in-depth marketing experience I was interested in. Consumer Packaged Goods (CPG) was the natural fit, and Frito-Lay had a program in place that did two things I didn’t see elsewhere: they emphasized learning, and they trusted every employee to deliver results. This much was made clear to me in the first info session I went to, and I was immediately interested in the company.
I interned at Frito-Lay in the summer of 2013, and loved my experience, which led me to come back full-time. As an intern, I worked on the Cheetos brand, and had the opportunity to research and develop concepts for a new product on the brand. Now, I work on the SunChips brand in Innovation, and focus on the new product pipeline.
What do you like about working for Frito-Lay?
So many things! But these are the reasons I’m excited to get to work in the morning:
- Culture: The culture is very balanced – we work hard, but also strongly believe in taking time for ourselves. It’s one thing to say that, but I see it in action at all levels of management.
- Learning: Work is fulfilling, and I always feel like I’m learning. My manager and my team put a premium on providing top-quality learning experiences in every challenge we take on.
- Training: Beyond learning on the job, we take time to engage in professional development through training activities for the entire department that broaden our understanding of CPG by bringing in fascinating expert speakers on a variety of topics.
- People: As cliché as it sounds, at the end of the day, it’s the people who sold me on this company. Folks at every level are interested in our growth and development, and take an active part in making sure young team members are getting experiences and recognition they deserve. And, we all have a great time together, both in the office and outside!
What does this job entail?
The role of a marketing analyst varies depending on the team and project you are working on. In Innovation, I support the development and sustainability of a new product pipeline for the SunChips brand. This includes tracking performance of new products from my brand, keeping an eye on the competitive landscape, and developing an understanding of the consumer. While some tasks are very data-heavy, others require a creative and analytical thought process.
What skills make a person successful in this position?
As with most marketing analyst roles, you definitely need to be able to understand and analyze data in many different ways. Beyond that, it’s important to be able to work independently and speak up, voicing your opinion even as you enter the company. Presentation development and delivery, as well as thinking both creatively and analytically – often at the same time – are both useful skills. On a more personal level, in order to succeed, you’ve got to be willing to face uncertainty with calm rationality, and take on challenges as they present themselves. No two days in the office are the same, but that’s what makes the job exciting and interesting!
Please share your general career advice?
As a recent graduate, I can remember the angst and uncertainty associated with choosing a major and a career path. I would just remind everyone to do their own research and develop their own image of their ideal career and work environment. Talk to everyone you can, experience every opportunity possible, and only then make your own personal decision. No one knows you better than yourself, after all!
Meet PepsiCo Representatives during Career Week at: Career Week Sneak Peek (Feb. 2) and Career Expo (Feb 4)!