PC Guide: Optimizing Your LinkedIn Presence

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March 18, 2015 by Lainey

There’s only two months left of school, and many of us are looking forward to summer internships, volunteering programs, camps, and travelling (among other exciting things)! However, once August rolls around, McCombs students are back to business, and the start of the new school long semester brings us another fresh round of the Fall recruiting season at UT Austin.

With Spring semester interviews wrapping up around this time of year, try dedicating a portion of your down time to sprucing up your LinkedIn profile! There’s a reason this social media platform is taking off for the millennial generation: it’s a great way to network and find a new internship or full-time position! Here are some tips to making your LinkedIn pop.


  1. Upload a clear, professional photo.
    The photo must be sharp – no blurry lines or obvious signals that the picture was taken on a phone. Avoid distracting backgrounds that are too colorful or take away from the professional feel of your photo. For added flair, make your background pure white to match the LinkedIn header color.
  2. Customize your URL. 
    When you “Edit” your profile, there’s an option to generate a free, custom LinkedIn URL at the top of the right sidebar. This will make it easier to share your LinkedIn with recruiters and for search engines to find you.
  3. Include a paragraph in the “Summary” section.
    This is where you’ll put a brief, 30-second elevator speech that personalizes your LinkedIn profile experience.
    Example taken from PC Deanna Wiblitzhouser’s LinkedIn Profile
  4. Use paragraphs instead of bullet points to illustrate your experiences.
    Example taken from PC Deanna Wiblitzhouser’s LinkedIn Profile
  5. Add relevant business skills to your page.
    These skills should be specific and differentiate you from your peers.
  6. Include awards, honors, and exclusive scholarships.
    You should include any university honors you have received, such as the Dean Scholar’s Award or University Honors. If you’ve won a case competition or completed a lengthy project, add those in the “Honors and Awards” section of your profile.HonorsandAwards
    Example taken from PC Elaine Cen’s LinkedIn ProfileEthanHonorsandAwards
    Example taken from PC Ethan Markert’s LinkedIn Profile
  7. Keep your experiences and projects (both professional and academic) updated.

Attention seniors: If you are graduating soon, consider joining McCombs employers and other alumni in our official Texas BBA Career Services LinkedIn group. Stay in touch with your school, create connections with recruiters interested in hiring McCombs alum, and give back to your school by helping undergrads pursue their career goals.

Have questions about your LinkedIn, resume, cover letters, interviews, or future career choices? Stop by the BBA Career Services Office at CBA 2.116 or schedule an appointment your career coach via our website. Keep up to date with our office by “Liking” us on Facebook, following us on Twitter, or subscribing to this blog!


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