Technology Industry Insights from a BBA Alum at Facebook

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October 30, 2015 by texasbbacareerservices


JustinFBJustin Johnson
Major: BBA, Finance (Minor in MIS)
Grad Year: 2013
Job Title: Account Strategist at Facebook
Opportunities in OCR: Finance Analyst and Specialist Community Operations (Deadline 10/30)Also see postings at:
Majors you recruit: All majors

What is something cool/exciting/unique about your industry?

The tech industry is constantly changing and is very fast-paced. It is intriguing to see how many people leverage social media platforms (specifically Facebook and Instagram) in their everyday lives.

Please share current industry/department trends.

Mobile devices are at the core of consumer behavior. The role mobile devices play in our society is ever-expanding as smartphones are now able to do more for us than they were a few years ago.

Why do you like working in this industry?

I enjoy working in the tech industry, as technology has an integral part in most of our lives. In Tech, the ongoing opportunity is to come up with solutions to real-world problems by creating change with new innovations.

Why should students decide to work in the Tech industry?

Students should consider working in the Tech industry because the trends in tech are changing constantly and rapidly. With this change, comes new issues so it is an area with a high capacity for exploration.

Fun fact about company or industry that people may not know.

Each week, Mark Zuckerberg hosts a Q&A giving all full-time employees the chance to ask him tough questions on the spot.

Please tell us about your career path and how you found your way to Facebook.

Most of my professional work experience stems from working in Tech (Google and Oracle).

I had always been interested in working for Facebook given the fact that I was an avid user of the platform and strongly interested in the company mission to make the world more open and connected. One day while browsing the Internet I was served with an ad for my current role. I decided to click on the ad to learn more and submit my resume as it piqued my interest. That ended up being one of the better ad experiences I have ever had!

What do you like about working for Facebook?

I like working at Facebook because we are empowered to operate autonomously and solve real-world problems that you cannot search online to find an answer to.

In addition, we are given ample vacation time per year, and everyone is encouraged to use all of that time; furthermore, because our workforce is global, it’s easy to work from remote locations if needed.

What does this job entail?

Everyday I have the opportunity to help small-to-medium sized businesses optimize their advertising strategy on both Facebook and Instagram to help achieve and exceed business goals.  This job requires me to pay close attention to data and identify insights/trends. Additionally, I get firsthand opportunity to work with influencers within organizations and help shape the success their business experiences on Facebook and Instagram.

What skills make a person successful in this position?

A person who has the ability to navigate through ambiguity, isn’t afraid to ask for help and is genuinely curious about understanding “why” will be a fit for this role. Also, a person who is able to see inefficiencies and provide practical solutions to fill the voids will thrive here.

Please share your general career advice?

  • Don’t be afraid to reach out to others and ask for help.
  • Ask for feedback to continue to develop your strengths and areas of development.
  • Find ways to get involved with work or projects you are interested in to gain the experience you desire.

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